How 2D and 3D Explainer Videos Actually Helps your Businesses:

You know what's crazy? We have been running Clip And Narrates for years now, and we still get surprised by how many smart business owners come to us completely frustrated because nobody "gets" what they do. Like, these are brilliant people running innovative companies, but they are stuck explaining the same concepts over and over again.

Take one fintech founder we recently worked with. Despite her impressive background and funding, her website visitors were bouncing in under ten seconds. Her sales team repeated the same basic pitch dozens of times a week, and investors kept asking elementary questions. We built her a simple explainer video that clarified her value proposition: helping small businesses secure funding faster without the usual roadblocks. Within two months, her conversions tripled, sales calls shortened, and even investors understood the model.

That’s the power of explainer videos—they turn confusion into clarity, and clarity into results.

Why Businesses Struggle to Explain Themselves

Here's the uncomfortable truth we've learned after working with probably 200+ companies: most businesses are absolutely terrible at explaining what they do to outsiders. And we are not trying to be mean here - it's just a fact.

When you're inside your company every day, everything seems obvious, right? Your features make perfect sense. Your pricing is totally reasonable. Your value prop is crystal clear. But then you talk to someone who's never heard of your business before, and suddenly you might as well be speaking Mandarin.

A manufacturing client of ours had world-class aerospace instruments, yet their sales materials were drowning in technical jargon. Decision-makers couldn’t connect specs to business value.

So we stripped all that away and created this 3D animation that showed their instruments actually working in real situations. Like, how the instruments integrated with systems, improved reliability, and cut costs.

Boom. Their sales cycle dropped from six months to three and a half months. Sometimes the solution really is just... explaining better.

Why 2D Animation Works So Well

Okay, we'll be honest - we could probably make more money pushing fancy 3D productions for every client. But most of the time? 2D animation is exactly what businesses need, and here's why.

First off, it's like having creative superpowers. We can show your software before it's even built. We can visualize services that happen behind the scenes. We can turn boring processes into engaging stories that people actually remember.

Plus - and this is huge - 2D is flexible as hell. Business model changes? No problem, we can update your video without starting over. Want to expand into new markets? Easy to adapt. Need a shorter version for social media? Done in a day.

One healthcare client needed to guide patients through a complex treatment plan involving multiple appointments and intimidating equipment. Anxiety was high, and completion rates were low. Our 2D animation reframed the process as a reassuring journey with clear, friendly visuals. Patient completion jumped 60%.

In short, 2D works because:

·         You can show anything, without expensive live filming.

·         Updates are fast and affordable.

·         It adapts across platforms—websites, emails, trade shows, sales decks.

·         People trust animated explanations more than sales scripts.

When You Actually Need 3D

Don't get us wrong - 3D animation is incredible when you need it. But you probably don't need it as much as you think.

We use 3D when clients need to show spatial relationships, complex assemblies, or when people need to "feel" the scale of something.

For example, an architecture firm competing for a major office project asked us for help. Their competitors depended on blueprints and thick proposals. Instead, we built a 3D walkthrough that let decision-makers experience the building before construction. They explored how sunlight filled the space, how traffic flowed, and how the environment changed with seasons.

The presentation went on for like 45 minutes because the clients were so engaged exploring this virtual building. They won the contract, obviously. And that 3D animation became their secret weapon for every major pitch after that.

The Results That Actually Matter

 

We could throw around generic statistics about video marketing, but that's not really helpful. Let me tell you what we actually see happen when our clients launch their explainer videos.

Their teams get excited. There's something powerful about watching your complex business idea turned into a clear, compelling story. Sales people start using the video in every pitch. Customer success teams share it with confused users. HR departments use it for onboarding new employees.

But the real magic happens with customers and prospects. We've watched conversion rates double, triple, sometimes quadruple when businesses finally explain themselves clearly.

Here’s what actually happens when businesses deploy explainer videos effectively:

·         Sales cycles shorten. Prospects understand value quickly.

·         Customer support gets easier. New users arrive already educated.

·         Engagement improves. Websites hold attention, boosting SEO.

·         Teams align. Everyone shares the same story.

·         Marketing budgets stretch further. One video works across multiple channels.

One SaaS client illustrates this perfectly. They were losing customers as quickly as they acquired them because users didn’t understand the product. After launching an explainer video, churn dropped, lifetime value rose, and their entire unit economics improved. The product was always strong - customers just needed clarity.

  

How to Maximize Your Video Investment

Here’s the part most agencies gloss over: making the video is easy; using it effectively is the challenge. Too often, we’ve seen beautifully crafted explainers buried deep on an “About Us” page.

The companies that win treat their explainer video like a Swiss Army knife:

·         Prominent on the homepage.

·         Embedded in sales presentations.

·         Included in on boarding.

·         Running at trade shows.

·         Shared in email campaigns.

And here’s another truth: your first video won’t be perfect. That’s okay. Smart businesses update based on customer feedback or product changes. With 2D, tweaks are affordable and fast. The key is thinking of it as a living asset, not a one-and-done marketing project.

 

What We Really Believe

 

After years in this business, we’ve reached a simple conclusion: companies that explain themselves clearly have a massive edge. The winners aren’t always the ones with the biggest budgets, but the ones who recognize that communication is as critical as product or service quality.

At Clip And Narrates, our mission isn’t just to make videos—it’s to help businesses find their voice in a noisy market. Whether through 2D simplicity, 3D immersion, or a hybrid approach, we transform complex ideas into stories people understand.

Because if people don’t understand what you do, they can’t become customers. And if they can’t become customers, you don’t have a business. Explainer videos bridge that gap, turning confusion into clarity—and clarity into growth.